Blog

Keep The Front-End (REALLY) Simple – Mobile UX

It was really refreshing to read a post today by developer Christian Heilmann entitled: ON SINGLE PAGE APPS Which has been a primary focus for contentAI since the earliest days of designing the platform. A few standout quotes: The first load sends you the shell of the app and it stays in the browser –

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Virtual Agents Designed for Mobile First

The contentAI platform was specifically designed for “mobile first” engagement – With virtual agents and characters who differ greatly from “online” bots and virtual agents. That key difference is with our “proactive” (or, “motivated“) virtual agents/characters who view each engagement as if it’s a short scene that has a logical conclusion (contextual to the mobile

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Expanding The Network – Chrome App Store

While it’s always been “on the to-do list,” we pretty much ignored packaging up our apps for release via the Chrome Browser Web Store — Until today. The announcement from Google I/O — bummer, missing the party we had an invite to tonight ;( — Anyway, the announcement that Chrome is now available on iPhone

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Why Mobile Content Producers Need NFC

Today was a very good day for the (possible) standardization of NFC (near field communication) as an interface for mobile engagement. The Windows Mobile Summit (WinMo8) announced that all new Windows Mobile phones will be enabled for NFC, for both payments and non-payments (payments tends to get the press).  But, it’s the non-payments we’re focused

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Anthropomorphize Digital Engagement – Why Bots Work

There is a well-worth-reading article titled: Virtual coaches keep overweight people on track On HEALTH CARE IT NEWS: http://www.healthcareitnews.com/news/virtual-coaches-keep-overweight-people-track The core concept that was proven in the study was that humans will anthropomorphize their engagement with a “virtual coach:”  58.1 percent of the participants using a virtual coach indicated it motivated them to be more

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Past, Present & Future – Automating Customer Service & Social Media

The article by analyst @jowyang on Techcrunch today: http://techcrunch.com/2012/06/07/brands-start-automating-social-media-responses-on-facebook-and-twitter/ Took us back in time, about 2 years, when we first tested automated “human’ish” responses with our platform, via Twitter (and, even into Facebook, via IM). We discussed with Brands about the cost and scaling of “humans” v. automated bots (as well as consistency and the

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Why is “Mobile First” a “Second Screen?”

Folks who work in digital/interactive started the “mobile first” meme about a year and a half ago.  I believe it was Google who really made the phrase popular? But, what is often overlooked is that for the mainstream, average human being (e.g. consumer), “television” remains the #1 screen in their lives: http://www.appmarket.tv/news/1727-report-americans-still-love-tv-more-than-anything-else.html Posts from a

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Interactive Scene Engine (Another Way of Looking At Us)

Introducing our platform to an ad agency executive over the weekend, we spent a fair bit of time “defining” the applications that are built as “interactive scenes.” Interestingly, that phrase is not one we’d used before, but, it helped (let’s call him “Bob”) Bob quickly understand the contentAI  platform in relation to his other work.

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