It was really refreshing to read a post today by developer Christian Heilmann entitled:
Which has been a primary focus for contentAI since the earliest days of designing the platform.
A few standout quotes:
The first load sends you the shell of the app and it stays in the browser – this means it can be a very quick experience
The experience is sticky – you stay in one interface and load content into it which is what “real” apps do
All of the complexity resides in the backend, away from the customer. A clean interface is one which never forces the User to “hunt around.”
It’s why we’ve believed that Natural Language Processing for mobile web experiences is an excellent UX. With the mad rush to create NLP “virtual assistants” who can Search across multiple APIs, we’ve remained focused on “brand agents” with specific knowledge pools and perhaps more importantly with brand specific “voices” (even in text) rather than a generic spokesperson who “speaks for many.”
We’ve continued to simplify our front-end design and UX over the past half-year, continuously “removing” visible elements in order to keep the interface as direct as possible. While we could create more hyperlinked activity with the inclusion of graphics, video and audio, we are endeavoring to keep everyone on the “single page.” From our analytics, we see this working exceptionally well.