“How are you different from…?”
That’s a question we are often asked in our conversations. We re-tweak our site message and PR, but, it’s still a fair question, particularly, when the field of AI conversational agents (“bots”) has been around for awhile and seems a bit stale. That said, we do feel there are Companies doing innovative work with “site agents” who now can streamline a User’s experience in navigating a site, etc., and those are great to see.
But, back to the question — How are we different?
An analogy would be the movie LAST ACTION HERO, where a boy from the “real world” jumps into a movie. Then, later, the “character” from the movie, comes out to the real world. Most AI conversational agents and technology tries to simulate a ‘character’ being a helper or guide in the “real world.”
Here, our interactive story experiences utilize artificial intelligence and interactive writing to bring the “real world User” into the movie (which is the “story”). “Story” controls the shape and experience. And, like a movie, our stories are generally created in Acts, where the AI character has an internal motivation to guide the “real person” to get to the end of the Act, and, then to proceed into the next Act. Simultaneously, we’ve brought the “story” into the real world, put it in the User’s hands (mobile)…thereby, converging the two spaces.
For Brands, this means their message and purpose is more readily accomplished.
For “real people,” the Users, it is a chance to “step into the movie and become part of the adventure.” After all, isn’t that the purpose of “story?” To transport a Person into an experience they want to be engaged and participate?
In summary, our “characters” are not passive, backed up by a database of answers (though, they have that database), but, they are pro-active, in guiding the interactive experience.
24 October 2009
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AI Story and Shaped Conversations…some thoughts
“How are you different from…?”
That’s a question we are often asked in our conversations. We re-tweak our site message and PR, but, it’s still a fair question, particularly, when the field of AI conversational agents (“bots”) has been around for awhile and seems a bit stale. That said, we do feel there are Companies doing innovative work with “site agents” who now can streamline a User’s experience in navigating a site, etc., and those are great to see.
But, back to the question — How are we different?
An analogy would be the movie LAST ACTION HERO, where a boy from the “real world” jumps into a movie. Then, later, the “character” from the movie, comes out to the real world. Most AI conversational agents and technology tries to simulate a ‘character’ being a helper or guide in the “real world.”
Here, our interactive story experiences utilize artificial intelligence and interactive writing to bring the “real world User” into the movie (which is the “story”). “Story” controls the shape and experience. And, like a movie, our stories are generally created in Acts, where the AI character has an internal motivation to guide the “real person” to get to the end of the Act, and, then to proceed into the next Act. Simultaneously, we’ve brought the “story” into the real world, put it in the User’s hands (mobile)…thereby, converging the two spaces.
For Brands, this means their message and purpose is more readily accomplished.
For “real people,” the Users, it is a chance to “step into the movie and become part of the adventure.” After all, isn’t that the purpose of “story?” To transport a Person into an experience they want to be engaged and participate?
In summary, our “characters” are not passive, backed up by a database of answers (though, they have that database), but, they are pro-active, in guiding the interactive experience.
24 October 2009