content AI . com » AI conversation

eDialogue – Talk to the Wall

admin — Mon, 17 May 2010 19:28:23 +0000

Found this over on a blog post about a very real future of QR and mobile engagement:

Personalized engagement with a User via Mobile. For both eDialogue and personalized AR, this is exactly what we can deliver today.

17 May 2010

Events: Tags, Narrative, Contest and eCoupons/video

admin — Wed, 05 May 2010 21:09:34 +0000

Summer’s here, so the time is right…

Summer Events, with Brands and Sponsors promoting, are fast approaching. With our new relationships, we’ve turned our attention toward mobile engagement at events.

While Events offer many promotional opportunities, these opportunities can be extended to also include event information and guides, all within the same narrative mobile experience (No more paper). Our Events demo is now in private Beta; just ping us for access.

And, here is our favorite Tweet of the past two months, now that embedding is up and running:

goonth

Narrative immersion critical to deeper mobile experiences – a balance of utility, consumption & participation. #InnotechPDX 8 minutes ago via HootSuite

5 May 2010 (Cinco de Mayo)

QR Tags and Interactive Conversation = Instinctual Engagement

admin — Thu, 29 Apr 2010 19:05:25 +0000

In digital-years, our awareness of QR Tags was pretty late in the game — about 1.5 years ago – but, in market-year (U.S.) the shift in general awareness over the past year and a half has been remarkable — with market-years “use” just coming into play in a serious way.

In that same time period, our interactive narrative engine has been evolving with a focus on mobile engagement.

The intersection of QR Tags and Interactive Narrative (SMS, IM, Mobile Web, Apps) seems like the most natural end-to-end mobile “pull” engagement because it replicates the User’s typical mobile engagement with friends and family. So, instead of migrating online ad units to a mobile space, we engage with Users through what is unique to mobile: QR tags are unique to mobile; interactive text conversation is the most common use of a mobile device.

We use medium-specific tools for instinctual engagement.

Mobile marketing has been limited to “push” marketing and very brief, generally non-contextual engagement. That all changes now. As we see Central Park being “tagged” with QR Codes (pointing the direction toward “episodic” QR Tags and conversational story episodes), we’re seeing the “internet of things” come to life…

29 April 2010

Take One Part Interactive Story and Add Personalized 3D Video…Shake…Stir…

admin — Fri, 23 Apr 2010 17:19:33 +0000

contentAI studios are pleased to announce our strategic partnership with U.K. based NUDGE M. Ltd. NUDGEM‘s automated photorealistic 3D video platform combined with contentAI‘s interactive narrative platform jointly deliver deeply personalized and contextual interactive stories and visual experiences for mobile End Users. With a focus on “pull” marketing applications, other opportunities include ePublishing (iPAD) apps and services that are jointly provided by the co-venturing of contentAI and NUDGEM.

Areas of particular interest are in the prospects afforded by HTML5 video where 3D animation elements delivered to the User also interact with accelerometer data for augmented reality applications. Other deliver formats include mobile web and combined SMS/MMS delivery. The personalized videos can further serve as targeted mobile eCoupons at the conclusion of a conversational engagement session; with contextually determined 3D eCoupons being delivered.

Sharing data between the conversation and the video creates a seamless User Experience where the application “understands” the User as they move between text, audio and visual elements. Pre-App demos are available on request and announcements for full Demos will be made in May.

23 April 2010

Talking to the Cereal Box…Brand and Mobile Connectivity

admin — Wed, 21 Apr 2010 23:16:56 +0000

For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation.

A User launches a QR Tag to begin an SMS (or mobile web IM) conversation, etc. etc. etc.

Today, we see that WHEATIES are the first to start down this path:

http://blogs.msdn.com/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspx

Except, they connect, but don’t take the next step — and converse.

Let’s unleash the conversations with the Cereal Boxes…they’re waiting to happen…

21 April 2010

Mobile Apps for the Holidays (Q4) – Starting now…

admin — Mon, 12 Apr 2010 15:42:25 +0000

After looking at the calendar, it was apparent that we needed to start gearing up for our Holiday-themed mobile apps now, in April. Between development and approval times, getting into the Holiday-spirit needs to start early.

We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is one where we want to include all of the bells and whistles of personalized, interactive narrative. And, where we are looking forward to new technology partnerships that will further enhance the end product.

As we move to the next stages of product development, we’ll be assessing the sponsorship/white label model v. paid App. Regardless, what we’re looking forward to is delivering a uniquely personal and contextualized User Experience that evolves annually as we manage the Franchise across emerging delivery platforms (Yes, this year will include iPad).

12 April 2010

Converged Media – Interactive Narrative, Video & Images

admin — Wed, 31 Mar 2010 19:45:20 +0000

The original impetus for creating an interactive narrative engine, was to bring User Interactivity to the story side of internet television.

We’ve expanded upon that original vision — a lot.

With the emergence of mobile Apps and the iPAD, along with our stand-alone interactive narrative work, we’ve started taking the steps to integrate video, imagery and interactive narrative where the personalized “user preferences” are shared between those diverse elements.

While this is in Alpha, without the sharing infrastructure in place — we are able to get a strong sense of the User Experience vis a vis a User’s manual engagement with converged media elements.

We’ve opened up a page, based on our favorite example of “CapnWag,” here:

http://contentAI.com/capnwag

Watch the video, start the interactive narrative, and venture into the imagery. Now, imagine when this seamlessly happens within an App…STAY TUNED…

31 March 2010

Platform Launch – Interactive Story Demo(s) Alive and Kicking

admin — Fri, 22 Jan 2010 19:42:07 +0000

Our bright new shiny story-engine came out of QA polished and ready to go. The new features are remarkable, but, instead of talking about them, it’s best to take it for a spin. We’ll be adding SMS and Twitter integration soon, but, for the short-term we’re using Gtalk and AIM IDs and chat clients; with a roadmap to quickly add WAVE to our network (which will allow the ability to push files within story conversation). Please contact us by email for access to the demo(s).

22 January 2010

Cross Platform Conversional Story Shaping

admin — Thu, 26 Nov 2009 17:46:07 +0000

contentAI are developing a franchise property to be released across a range of conversational platforms: SMS, Chat, Twitter and Mobile web. While some of the Content will be identical, some of the platforms require “re-shaping” of the Content to sync with both the technical and User Experience parameters inherent to the platform.

Announcements coming soon with regard to new Partnership relationships that will expand our network reach and add new options to elevate the User Experience.

26 November 2009

AI Story and Shaped Conversations…some thoughts

admin — Sat, 24 Oct 2009 20:04:55 +0000

“How are you different from…?”

That’s a question we are often asked in our conversations. We re-tweak our site message and PR, but, it’s still a fair question, particularly, when the field of AI conversational agents (“bots”) has been around for awhile and seems a bit stale. That said, we do feel there are Companies doing innovative work with “site agents” who now can streamline a User’s experience in navigating a site, etc., and those are great to see.

But, back to the question — How are we different?

An analogy would be the movie LAST ACTION HERO, where a boy from the “real world” jumps into a movie. Then, later, the “character” from the movie, comes out to the real world. Most AI conversational agents and technology tries to simulate a ‘character’ being a helper or guide in the “real world.”

Here, our interactive story experiences utilize artificial intelligence and interactive writing to bring the “real world User” into the movie (which is the “story”). “Story” controls the shape and experience. And, like a movie, our stories are generally created in Acts, where the AI character has an internal motivation to guide the “real person” to get to the end of the Act, and, then to proceed into the next Act. Simultaneously, we’ve brought the “story” into the real world, put it in the User’s hands (mobile)…thereby, converging the two spaces.

For Brands, this means their message and purpose is more readily accomplished.

For “real people,” the Users, it is a chance to “step into the movie and become part of the adventure.” After all, isn’t that the purpose of “story?” To transport a Person into an experience they want to be engaged and participate?

In summary, our “characters” are not passive, backed up by a database of answers (though, they have that database), but, they are pro-active, in guiding the interactive experience.

24 October 2009