For those who’ve stuck with us during Beta, you’re well aware that the first “example/scenario” we present for people to understand the contentAI platform quickly is:

“So, you’re walking down the cereal aisle in the grocery and you want to have a conversation with Captain Crunch?”

That line has been repeated dozens of times — It’s a quick image that’s easy to grasp.

But, sometimes people thought we were just using it as a humorous example…more of a metaphor, than reality.

In fact, we were dead-serious.

Turns out, the CMO of General Mills is too:

http://www.usatoday.com/tech/columnist/talkingtech/story/2012-01-31/general-mills-tech/52906314/1

In the USA Today article entitled:

General Mills spoons up digital fun on cereal boxes

Cool.  We’re there.  We believe.

And, well, it’s nice to hear someone else say it.

Though, I think we’d need to change the details to “chat with the Leprechaun on Lucky Charms” and delete the Captain Crunch reference.

We’re pleased to have released the 2011 Holiday version of MY SANTA TALK — an interactive chat and story with Santa, mainly for Mobile, but, also as a desktop App from INTEL’s AppUp store.

The new UI developed by contentAI is featured with the mobile web and app versions.  Have a safe and happy Holiday.

Mobile Web URL:  http://m.mysantatalk.com

Android:  Marketplace or AppsGeyser

Windows 32 & 64:  INTEL AppUP

Text:  SANTA   To: 20757 (U.S. Only to receive URL via SMS)

Also available on most Android App Stores.  iPhone and iPad users please visit us on Mobile Web.

Meetings, presentations, conference track and a party or two. . .CTIA in San Diego this week.

Looking to get a hold of one of the team?  Send an email from our CONTACT PAGE and we’ll get right back to you.

#mobile #platform #ctia

Our sister site — http://ESLai.com — that applies the contentAI platform and technology to mLearning, specifically, ESL (English as a Second Language), has just released it’s first mobile web conversational simulation today.

In addition to the commercial applications of the platform, the market demand and need for conversational, interactive simulations for ESL learning was apparent. Migrating deliver to mobile web means no per-message costs (as with SMS) and an enhanced User Experience (including Audio).

To directly access the conversational simulation, a Beginner Level scene at a pizza restaurant, please go to:

http://a.ESLai.com

Thanks Elliot and the @microsofttag team (no pun intended)…

Appreciated!

We really like QR Tags and 2D codes.  As a visual icon that says “I’m going to give you something interesting on your mobile phone,” they are wonderful.

But, we aren’t seeing a lot of “wonderful” content and experiences offered back to End Users.  It seems like a hodgepodge of online thinking ported to mobile, that fails to address the entirely different engagement experience.

As well, we see the continued decline of mobile phones for voice and the continued increase of mobile phones for text-based conversational messaging:  The WASHINGTON POST had a nice summary based on Nielsen numbers HERE.

If “text” is the COMMUNICATION PREFERENCE of a growing majority – When will Brands start thinking about engaging via “Branded Conversations” that are triggered from QR Codes and 2D Tags?

Intuitive and personalized, branded conversations tap into the “communication preference” of the User.