content AI . com» AI and Twitter

We Didn’t Say It (this time) – General Mills Did – Cereal Boxes Going Digital

admin — Wed, 01 Feb 2012 22:49:34 +0000

For those who’ve stuck with us during Beta, you’re well aware that the first “example/scenario” we present for people to understand the contentAI platform quickly is:

“So, you’re walking down the cereal aisle in the grocery and you want to have a conversation with Captain Crunch?”

That line has been repeated dozens of times — It’s a quick image that’s easy to grasp.

But, sometimes people thought we were just using it as a humorous example…more of a metaphor, than reality.

In fact, we were dead-serious.

Turns out, the CMO of General Mills is too:

http://www.usatoday.com/tech/columnist/talkingtech/story/2012-01-31/general-mills-tech/52906314/1

In the USA Today article entitled:

General Mills spoons up digital fun on cereal boxes

Cool. We’re there. We believe.

And, well, it’s nice to hear someone else say it.

Though, I think we’d need to change the details to “chat with the Leprechaun on Lucky Charms” and delete the Captain Crunch reference.

New UI Featured on My Santa Talk Mobile Web & Apps

admin — Mon, 12 Dec 2011 17:42:18 +0000

We’re pleased to have released the 2011 Holiday version of MY SANTA TALK — an interactive chat and story with Santa, mainly for Mobile, but, also as a desktop App from INTEL’s AppUp store.

The new UI developed by contentAI is featured with the mobile web and app versions. Have a safe and happy Holiday.

Start your Santa Chat Adventure now…

Mobile Web URL: http://m.mysantatalk.com

Android: Marketplace or AppsGeyser

Windows 32 & 64: INTEL AppUP

Text: SANTA To: 20757 (U.S. Only to receive URL via SMS)

Also available on most Android App Stores. iPhone and iPad users please visit us on Mobile Web.

contentAI @ CTIA This Week

admin — Tue, 11 Oct 2011 00:54:43 +0000

Meetings, presentations, conference track and a party or two. . .CTIA in San Diego this week.

Looking to get a hold of one of the team? Send an email from our CONTACT PAGE and we’ll get right back to you.

#mobile #platform #ctia

Sister Site launches Conversational ESL App (mobile web)

admin — Tue, 01 Mar 2011 18:32:23 +0000

Our sister site — http://ESLai.com — that applies the contentAI platform and technology to mLearning, specifically, ESL (English as a Second Language), has just released it’s first mobile web conversational simulation today.

In addition to the commercial applications of the platform, the market demand and need for conversational, interactive simulations for ESL learning was apparent. Migrating deliver to mobile web means no per-message costs (as with SMS) and an enhanced User Experience (including Audio).

To directly access the conversational simulation, a Beginner Level scene at a pizza restaurant, please go to:

http://a.ESLai.com

Nice To Be Noticed – QR, Virtual Character and Chat “Firsts”

admin — Fri, 19 Nov 2010 17:14:10 +0000

We really appreciate receiving feedback and suggestions — And, it’s also nice to get mentions about our efforts. We recently launched our http://mysantatalk.com Holiday interactive chat/story — And, we also used it as our Holiday Greeting to friends, business associates and Partners.

We hadn’t really thought about this being a “first” in terms of using QR for a Holiday greeting – thanks Helen for the mention — coming from one of the most innovative digital storytellers out there, it’s appreciated…

Looking for the QR Tag?

Happy Holidays.

MySantaTalk Gets an “Awesome”

admin — Mon, 15 Nov 2010 19:03:00 +0000

Thanks Elliot and the @microsofttag team (no pun intended)…

Appreciated!

WAP Chat and Rich Media = Best of Mobile Marketing

admin — Wed, 06 Oct 2010 01:38:25 +0000

People use their mobile devices to engage in text-based conversations — all day long (some, hundreds of times per day).

Brands like images and interactive graphics. Some even like video still!

WAP chat with in-chat stream graphics (including audio and video) is a winning combination. It’s the best of all worlds.

Please take it for a spin on our WAP chat demo that we’ve just released:

http://contentAI.com/demos/retaildemo

Holiday Mobile Marketing – Opportunity for Brands

admin — Fri, 24 Sep 2010 14:58:16 +0000

This is one of those rare articles that is on-point on so many items. It’s worth a full read at MOBILE COMMERCE DAILY.

Best take-aways:

* …allow advertisers to engage in a deeper dialog with mobile users…”

* “There is a new retail audience that can only be reached through mobile and that means it is imperative to invest now in mobile for this holiday season or risk missing out on revenue that can only be gained through mobile…”

* “it is imperative that brands double down with mobile for the 2010 holiday season…”

It is late in the Calendar for new commitments to media buys and campaigns for November/December — As we just launched our WAP conversational mobile marketing channel, we’re introducing our Virtual Character Holiday themed chat application and can deliver for the Season. Hope we can get this one in the market this Year…it’s an ideal opportunity to demonstrate the engagement value that conversational marketing can deliver.

From Twitter, to Tag, to WAP Chat, to mCoupons…#first

admin — Wed, 22 Sep 2010 17:18:09 +0000

We’ve been slowly testing and releasing access to our WAP Chat virtual agent (retail) demo. The idea of attaching a 2D or QR Tag within Twitter, to trigger the mobile web page seemed like something worth trying.

The nice team over at Microsoft Tag sent the above Tweet back to us.

We’re presuming the “OH” is an expression of extreme, all-caps exclamation — not the typical “OH” (overheard)!

QR Codes, 2D Tags and Mobile Text-based Branded Conversations

admin — Mon, 09 Aug 2010 15:58:53 +0000

We really like QR Tags and 2D codes. As a visual icon that says “I’m going to give you something interesting on your mobile phone,” they are wonderful.

But, we aren’t seeing a lot of “wonderful” content and experiences offered back to End Users. It seems like a hodgepodge of online thinking ported to mobile, that fails to address the entirely different engagement experience.

As well, we see the continued decline of mobile phones for voice and the continued increase of mobile phones for text-based conversational messaging: The WASHINGTON POST had a nice summary based on Nielsen numbers HERE.

If “text” is the COMMUNICATION PREFERENCE of a growing majority – When will Brands start thinking about engaging via “Branded Conversations” that are triggered from QR Codes and 2D Tags?

Intuitive and personalized, branded conversations tap into the “communication preference” of the User.