This is one of those rare articles that is on-point on so many items. It’s worth a full read at MOBILE COMMERCE DAILY.
* …allow advertisers to engage in a deeper dialog with mobile users…”
* “There is a new retail audience that can only be reached through mobile and that means it is imperative to invest now in mobile for this holiday season or risk missing out on revenue that can only be gained through mobile…”
* “it is imperative that brands double down with mobile for the 2010 holiday season…”
It is late in the Calendar for new commitments to media buys and campaigns for November/December — As we just launched our WAP conversational mobile marketing channel, we’re introducing our Virtual Character Holiday themed chat application and can deliver for the Season. Hope we can get this one in the market this Year…it’s an ideal opportunity to demonstrate the engagement value that conversational marketing can deliver.