Category Archives: Brands and Mobile

‘Tis the Season…Again…Virtual Character Engagement

First, yes, it’s been awhile since we’ve updated our blog here (or, wow, the entire site could use some updates!)… Much of our focus in the past year has been with our baubleApp.com imprint – But, particularly in the lead up to the Holiday Season, we are still managing our virtual characters and interactive narrative

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Conversational Mobile Experiences with a Twist

Our sister division, baubleApp.com has launched a new product line in association with Cheesehead.com that falls into the “conversational mobile” space – albeit different from contentAI studios, we share many of the same mobile tools and resources. Introducing:   *  Fan Merchandise * NFC Tags * Player media content (video and audio) *  Fan Engagement

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NFC Jewelry + Mobile App = Cross Platform Fun

Typically, when we refer to x-platform storytelling, we’re thinking about a story that spans multiple screens. But, we’re venturing into a slightly different space to extend the definition of “x-platform” (cross-platform) – With a line of NFC jewelry for children (based on a character; and designed to be integrated within real-world “play”) with an NFC

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Ads that Talk Back to You – Nuance Joins the Party

Anyone who’s been following contentAI for awhile knows that we’ve been offering and producing prototypes for mobile ads that can “talk back” to the consumer (via text conversations) for quite awhile. The most basic notion of talking to a characters on a cereal box seems obvious to us. And, incorporating speech-to-text or voice recognition is

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contentAI Autumn Updates

Summer was (as always) far too brief. Here @ contentAI, we spent most of the summer working on our consumer-facing English as a Second Language (http://eslAI.com) conversational applications, especially a children’s series (the abcDog series).  We also expanded to release all of our apps on the Chrome App Store. But, as the clouds return to

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Evolving Distribution Patterns in Mobile and Browsers

While the Native v. HTML5 pseudo-battle waged over the past year, we pretty much stayed away from it – We’re platform agnostic – We work with nearly all formats (including ye olde Java apps)… But, for our own proprietary Apps it’s been fascinating to see how one of our strongest release channels has been the

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NFC Tap to Chat with Virtual Character

We’re fans of NFC (near field communication) technology for creative applications (looking forward to payments as well)… We’ve been testing and watching the user interaction off of Beta apps where an NFC tap leads to a chat with one of our virtual characters – And, comparing this to alternative triggers, such as shortcode SMS, QR

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2nd Screen Apps Featuring Virtual Characters

      We’ve been very focused on 2nd Screen applications for our platform and are in discussions with companies we can work with for broadcast solutions which we feel are exceptional (Hint:  They do NOT use audio for automated content recognition).  Nothing wrong with Audio ACR, but there are other approaches which are faster

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Keep The Front-End (REALLY) Simple – Mobile UX

It was really refreshing to read a post today by developer Christian Heilmann entitled: ON SINGLE PAGE APPS Which has been a primary focus for contentAI since the earliest days of designing the platform. A few standout quotes: The first load sends you the shell of the app and it stays in the browser –

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Virtual Agents Designed for Mobile First

The contentAI platform was specifically designed for “mobile first” engagement – With virtual agents and characters who differ greatly from “online” bots and virtual agents. That key difference is with our “proactive” (or, “motivated“) virtual agents/characters who view each engagement as if it’s a short scene that has a logical conclusion (contextual to the mobile

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