Category Archives: ESL

mLearning Simulations and Story…Encouraging Exploration…

“Precision oftentimes kills the ability of the learner to discover multiple real-life applications.” There have been a couple of follow up blog posts to the WIRED article entitled: IN PRAISE OF VAGUENESS. One notable blog post is here:  VAGUE STORIES HELP LEARNERS DISCOVER. This is very consistent with the responses we’re receiving from ESL teachers

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Conversational ESL and the contentAI Engine

Our mLearning subsidiary reach consumers in over 100 countries on over 140 mobile devices (just in the past month).  There’s a focus on certain markets where “conversational ESL” is clearly needed: In looking at the China ESL market this past week the one big take-away was that despite being a $3-billion dollar/annual industry, people’s

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Thoughts on MobilePortland’s “Myth of Mobile Context” Evening

Last night MobilePortland held their monthly meeting themed around “The Myth of Mobile Context.” It was terrific to see a panel gathered from a range of perspectives within Mobile – Including panelists from Nokia and Opera (almost felt like living in a real city): @globalmoxie, @ourmaninjapan, @tyhatch, @Hinman and @tkadlec The premise of the evening

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Our ESL Conversational Simulations now on APPup (Windows)

Our unit have now released their “build once” conversational ESL apps on Intel’s APPup store for Windows devices. Here’s are the Links: APPup appears to have a strong commitment to educational content — We’re pleased to be flowing through their channel, in addition to mobile web, Android, and NOOK.

Conversational Mobile Apps – Defining Products

Having been down this path before with developing emerging media technologies, it’s always a terrific moment when the business makes the transition from “defining technology” to “defining applications” to then “defining products.” contentAI studios have been developing it’s technology for over a year while testing in various applications and seeing market response and adoption —

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AdTech 2011…New Products … Uniquely Mobile Experiences

AdTech 2011 in San Francisco last week offered up a lot to consider with regard to both mobile publishing (our mLearning B2C initiatives) as well as a mobile technology and service provider for marketing, advertising and entertainment applications. One big take-away was that a number of established, online advertising platforms are only beginning to wrap

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Conversational Mobile Engagement — Think Big. Think Fresh.

We attended the MobilePortland gathering last night that addressed Mobile as a Platform for Change. It was an unusual tech event for Portland, in our opinion, because it (a) thought bigger, (b) inspired outside of the box thought, and (c) was global in scope — local events don’t always hit those points. But, it was

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Mobile Web First, But Apps as Backup – Single Build Practice

We are proponents of pushing mobile web builds and delivery.  Most content and user experiences don’t require Apps — the bells and whistles they offer are often hollow.  Plus, mobile web is increasingly capable of delivering those same bells and whistles, ideally, used well. That said, a whole lot of people Search for Apps and

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Conversational mLearning Coupled with Traditional Learning

Because Kenneth Beare describes this better than we do, his recent post at Is a great introduction to our subsidiary platform and how it can be coupled with a Lesson Plan.  The use of a QR code is intended to add to the fun/mystery/intrigue of bridging from paper to mobile (but, Users

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