Category Archives: Friendly machines

NFC Tap to Chat with Virtual Character

We’re fans of NFC (near field communication) technology for creative applications (looking forward to payments as well)… We’ve been testing and watching the user interaction off of Beta apps where an NFC tap leads to a chat with one of our virtual characters – And, comparing this to alternative triggers, such as shortcode SMS, QR

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Anthropomorphize Digital Engagement – Why Bots Work

There is a well-worth-reading article titled: Virtual coaches keep overweight people on track On HEALTH CARE IT NEWS: http://www.healthcareitnews.com/news/virtual-coaches-keep-overweight-people-track The core concept that was proven in the study was that humans will anthropomorphize their engagement with a “virtual coach:”  58.1 percent of the participants using a virtual coach indicated it motivated them to be more

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Past, Present & Future – Automating Customer Service & Social Media

The article by analyst @jowyang on Techcrunch today: http://techcrunch.com/2012/06/07/brands-start-automating-social-media-responses-on-facebook-and-twitter/ Took us back in time, about 2 years, when we first tested automated “human’ish” responses with our platform, via Twitter (and, even into Facebook, via IM). We discussed with Brands about the cost and scaling of “humans” v. automated bots (as well as consistency and the

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Second Screen Apps – Extending Story & Character

Over the past 5 weeks, it seems that not a day goes by when some new study emerges specific to how “the audience” for television are already engaged in concurrent, multi-screen engagement (see blog posts below with links)  — Just not with the 2nd Screen content being related to the television (email, social networks, essentially

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Sometimes You Just Want a Person – Supplementing Mobile Virtual Agents

We have had a few queries about whether or not our platform could also include “live agent” chat – especially for small businesses? In one case, this was so that the in-store shopper could instantly connect with any of the store employees who are on the Floor, but they can’t find. The answer? Sure.  Why

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Hey, contentAI, where’s that Voice Recognition?

We get that question alot (though phrased in a variety of ways). Today’s New York Times story HERE  reminded us to bring up the topic in this post. We could readily integrate our platform with server-side voice recognition or within native-apps – But, we don’t feel that the majority of mobile applications we produce really

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Mobile Virtual Assistants – SIRI, Lawsuits and Solutions

In the past week, concurrent with two lawsuits launched against APPLE and SIRI; mentioned in Venturebeat this week; and last week here  as well — We’ve been drawn into at least a half-dozen discussions about how/why/if this is warranted and how the contentAI mobile virtual agents differ? First off, “SIRI” is promoted as a “virtual personal assistant.”

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Origami Towel Creatures, Toys, Personalized Mobile Experiences & Delight

It was nice to see Portland, OR host last evenings talk: Jared Spool Presents: Mobile & UX – Inside the Eye of the Perfect Storm – Portland, OR Last night at the UoO building in Old Town. We’ll post Links to his Deck when it’s available (Now available Here). He’s been giving this talk for the

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Mobile Virtual Characters Become Fashionable

While we’ve been quietly going through Beta releases and testing “virtual brand agents” and “mobile characters” over the past year, it’s been fascinating to see how the press has latched onto the “generalist” mobile virtual assistant attempts (also, to be fair, in Beta). Obviously, SIRI was the big one.  Lots of press and very slick

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Mobile is Personal — Really Personal…it’s called Love (Maybe)

While the study was small in scope, the take-away from the New York Times article here http://www.nytimes.com/2011/10/01/opinion/you-love-your-iphone-literally.html?_r=2&emc=eta1&pagewanted=all Addresses not just an “addictive” nature to mobile engagement – But it goes further — To a “love” of our mobile devices. The subjects’ brains responded to the sound of their phones as they would respond to the

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