We’re fans of NFC (near field communication) technology for creative applications (looking forward to payments as well)…
We’ve been testing and watching the user interaction off of Beta apps where an NFC tap leads to a chat with one of our virtual characters – And, comparing this to alternative triggers, such as shortcode SMS, QR codes, URL shorteners, etc.
Hands down, NFC wins. It’s a great user experience because (a) it’s habitual and (b) it’s a mindless gesture, more instinctual than thought driven.
If you’d like a sample NFC tag encoded to reach any of our applications sent to you, just CONTACT US.