Category Archives: holiday mobile marketing

Our “My Santa Talk” Featured on INTEL’s AppUp Store

Congrats to our contentAI and MySantaTalk team. . .INTEL’s AppUP store has the “My Santa Talk” interactive chat with Santa on it’s featured banner page…you know, up there with Angry Birds… INTEL’S appUP (Windows 32 & 64)**

Interactive Fiction – An Emerging Market

Nice story over in GigaOM today: While our interactive narrative is a unique branch of “interactive fiction,” seeing this as an emerging topic is terrific. We are releasing the 2001 MySantaTalk mobile web (and some native app versions) tomorrow! The URL: will redirect to the new app as soon as it’s “live.” Our

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Mobile Virtual Agents + Bricks and Mobile

        Nice article and fabulous screenshot (gee, shopGirl looks familiar in her new interface!), even if we weren’t specifically mentioned!   Yes, that’s a preview of the new UI…though, it’s evolved a bit since that prototype…    

Mobile Marketing Start To Think Conversationally

This was fascinating to look at from Quaker Oats and their recent mobile campaign — that’s termed “conversation,” though in our opinion, it is taking a step toward conversation without jumping into actual 2-way conversation. . . But, it’s an important step to see a major Brand move into conversation based mobile engagement —

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MySantaTalk by the Numbers – Interactive Story and Chat Analytics + QR, Tag, SMS

My Santa Talk was released 30-days ago as both a B2B Holiday Greeting (from as well as a trial consumer-facing mobile web application with a soft online promotion. Part of the consumer-facing effort was to get an indication of how Users would find and engage in a conversational mobile web application. The methods a

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Our Conversational AI Holiday App Gets a Shoutout – My Santa Talk

We appreciate the post from @textually for our MY SANTA TALK property that’s in the public wild’s for the Holidays.  To clarify, only the URL is sent via SMS.  The interactive chat and story is mobile web only (so that it includes graphics and video)… Here’s the Link and the write up: Thanks Emily!

Why Mobile Virtual Agents Matter — Shoppers Prefer Smartphones to Store Associates

The headline from MOBILE COMMERCE – INTERNET RETAILER says it all: Shoppers would rather use smartphones than consult store associates, survey finds This was based on “archive and search” solutions, not our drill-down and deliver contextually relevant information via “conversation.”  Which, we believe will extend this user preference. It’s an excellent indication for our

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Conversational AI – Deep Mobile Engagement

While the conversations between Users and virtual characters are anonymous on our WAP chat delivery channel, we do review the chat logs (human review) to see how well the application is working and to see where there are areas for improvement.  The conversational logs also provide aggregated analytics. With our consumer-facing application just reaching

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Nice To Be Noticed – QR, Virtual Character and Chat “Firsts”

We really appreciate receiving feedback and suggestions — And, it’s also nice to get mentions about our efforts.  We recently launched our Holiday interactive chat/story — And, we also used it as our Holiday Greeting to friends, business associates and Partners. We hadn’t really thought about this being a “first” in terms of using

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Happy Holidays — My Santa Talk Unwrapped

It’s both a B2B “hello” — And, an example of mobile web entertainment for consumer-facing engagement: For direct access to the interactive narrative adventure story — complete with graphics, animation AND video.