Having received some interesting comments from Agency “Creatives” about how they didn’t like “bots” since they couldn’t be controlled, it got us to thinking about how the perception of ‘bots’ is extremely “dated” at this point.  People tend to think of them as the chatbots on AIM 5 years or more ago.  Chatbot technology has evolved, with a quest to auto generate responses, typically without any context or restriction of theme. We’re all for advances in conversational AI technology, but, we’re realists about what is a viable and valuable commercial product today.

Working with Brands, Agencies and writers, we create complex virtual characters who are “motivated” to progress the conversational experience within a story structure.

Now, that structure is different from a film or television structure (with similarities as well, staring with “beginning/middle/end”), as the conversations may branch and the user input can personalize the character’s responses, feeling improvisational.

But, end of the day, the virtual characters we create are very much like a film or television character.  Or, think of them as characters in animation, created by humans, yet, seemingly with a life of their own.

Part of the magic comes from the Natural Language Processing features and capabilities.  Yet, again, this is a converged effort of technology and subjective human creativity.  Yes, even writing Regex is a creative skill; where a writer envisions the “other side of the conversation” (the other Character, being the human/customer/user).

For “Creatives,” our platform offers opportunities to control and create stories that not only “touch someone,” but, which someone directly participates in.