Over at our subsidiary mLearning venture: http://eslAI.com, the first release of our Ver. 1.2 of the platform’s enhanced UI is now available to kick tires and also LISTEN to the sound of tires being kicked!
We’ve added pre-recorded Audio to the applications which is cross-browser and cross-device compatible (OK, there are some lingering platforms we’re still tweaking to achieve playback on), but, in general, most mobile devices are testing Positive (Android, iOS, Windows/Mobile).
Where this gets really interesting on the mobile marketing and mobile entertainment front is where we extend this to be a Sound design and audio story design to accompany the interactive text chat. We love sound FX. Now we can add them into the chat.
At some point we’ll also incorporate text-to-speech, but the upside of pre-recorded audio is that it carries more emotion and style to it. So, not all segments of the ESL apps (where there is personalization) include audio; but, an awful lot of them do (nearly 100 clips are included in ESL1)