While the Native v. HTML5 pseudo-battle waged over the past year, we pretty much stayed away from it – We’re platform agnostic – We work with nearly all formats (including ye olde Java apps)…
But, for our own proprietary Apps it’s been fascinating to see how one of our strongest release channels has been the CHROME STORE, as “browser based” apps (which is really a fancy book mark in many respects). But, the numbers have been truly surprising, especially for children’s content and educational content. While (for comparison) the Amazon App Store and Kindle Fire Store are great…CHROME is hitting a 2x – 3x factor over Amazon. Even compared to PLAY, CHROME has been exceedingly strong.
The strange thing is that we have done virtually zero promotion for our CHROME STORE apps.
Maybe we should…though they seem to be doing really well, all on their own.