Personalized engagement with a User via Mobile.  For both eDialogue and personalized AR, this is exactly what we can deliver today.

17 May 2010

]]> http://contentAI.com/http:/contentAI.com/edialogue-talk-to-the-wall/feed/ 0 http://contentAI.com/http:/contentAI.com/events-tags-narrative-contest-and-ecouponsvideo/ http://contentAI.com/http:/contentAI.com/events-tags-narrative-contest-and-ecouponsvideo/#comments Wed, 05 May 2010 21:09:34 +0000 admin http://contentAI.com/?p=797 Summer’s here, so the time is right…

Summer Events, with Brands and Sponsors promoting, are fast approaching.  With our new relationships, we’ve turned our attention toward mobile engagement at events.

While Events offer many promotional opportunities, these opportunities can be extended to also include event information and guides, all within the same narrative mobile experience (No more paper).  Our Events demo is now in private Beta; just ping us for access.

And, here is our favorite Tweet of the past two months, now that embedding is up and running:

goonth

Narrative immersion critical to deeper mobile experiences – a balance of utility, consumption & participation. #InnotechPDX 8 minutes ago via HootSuite

5 May 2010 (Cinco de Mayo)

]]> http://contentAI.com/http:/contentAI.com/events-tags-narrative-contest-and-ecouponsvideo/feed/ 0 http://contentAI.com/http:/contentAI.com/qr-tags-and-interactive-conversation-instinctual-engagement/ http://contentAI.com/http:/contentAI.com/qr-tags-and-interactive-conversation-instinctual-engagement/#comments Thu, 29 Apr 2010 19:05:25 +0000 admin http://contentAI.com/?p=789 In digital-years, our awareness of QR Tags was pretty late in the game — about 1.5 years ago – but, in market-year (U.S.) the shift in general awareness over the past year and a half has been remarkable — with market-years “use” just coming into play in a serious way.

In that same time period, our interactive narrative engine has been evolving with a focus on mobile engagement.

The intersection of QR Tags and Interactive Narrative (SMS, IM, Mobile Web, Apps) seems like the most natural end-to-end mobile “pull” engagement because it replicates the User’s typical mobile engagement with friends and family.   So, instead of migrating online ad units to a mobile space, we engage with Users through what is unique to mobile: QR tags are unique to mobile; interactive text conversation is the most common use of a mobile device.

We use medium-specific tools for instinctual engagement.

Mobile marketing has been limited to “push” marketing and very brief, generally non-contextual engagement.  That all changes now.   As we see Central Park being “tagged” with QR Codes (pointing the direction toward “episodic” QR Tags and conversational story episodes), we’re seeing the “internet of things” come to life…

29 April 2010

Areas of particular interest are in the prospects afforded by HTML5 video where 3D animation elements delivered to the User also interact with accelerometer data for augmented reality applications. Other deliver formats include mobile web and combined SMS/MMS delivery.  The personalized videos can further serve as targeted mobile eCoupons at the conclusion of a conversational engagement session; with contextually determined 3D eCoupons being delivered.

Sharing data between the conversation and the video creates a seamless User Experience where the application “understands” the User as they move between text, audio and visual elements.  Pre-App demos are available on request and announcements for full Demos will be made in May.

23 April 2010

]]> http://contentAI.com/http:/contentAI.com/take-one-part-interactive-story-and-add-personalized-3d-video-shake-stir/feed/ 0 http://contentAI.com/http:/contentAI.com/talking-to-the-cereal-box-brand-and-mobile-connectivity/ http://contentAI.com/http:/contentAI.com/talking-to-the-cereal-box-brand-and-mobile-connectivity/#comments Wed, 21 Apr 2010 23:16:56 +0000 admin http://contentAI.com/?p=752 For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation.

A User launches a QR Tag to begin an SMS (or mobile web IM) conversation, etc. etc. etc.

Today, we see that WHEATIES are the first to start down this path:

http://blogs.msdn.com/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspx

Except, they connect, but don’t take the next step — and converse.

Let’s unleash the conversations with the Cereal Boxes…they’re waiting to happen…

21 April 2010

We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is one where we want to include all of the bells and whistles of personalized, interactive narrative. And, where we are looking forward to new technology partnerships that will further enhance the end product.

As we move to the next stages of product development, we’ll be assessing the sponsorship/white label model v. paid App. Regardless, what we’re looking forward to is delivering a uniquely personal and contextualized User Experience that evolves annually as we manage the Franchise across emerging delivery platforms (Yes, this year will include iPad).

12 April 2010

* It’s wonderful, but it’s limited. It is a digital content consumption tool, with very limited abilities for Users to create anything…particularly, anything original.

* We miss APPLE’s early efforts to get digital creation tools into the hands of the Masses. iMovie, Garage Band and the early compatibility and processing kick for Photoshop were all wonderful (After Effects, morphing tools, etc. etc., going back to the early ’90′s). It would be great to see an iPAD+ that could run programs, not just apps.

* That said, iPAD Apps can incorporate our interactive narrative platform as a component or feature, which encourages the User to be ‘textually creative,’ where we bridge the conversational content to the images (in both directions). We’re reaching out to App developers to see about how we can best integrate with their needs in order to allow the User to be more engaged and creative from their side.

The prospects for eLearning and Children’s entertainment content seems most natural to explore — during this early version of personal tablet devices — where we add-value through the Users ability to personalize and change elements within storied experiences through conversation.

Rush out and buy one? Tempted. But, not enough to head to the store…

5 April 2010

We’ve expanded upon that original vision — a lot.

With the emergence of mobile Apps and the iPAD, along with our stand-alone interactive narrative work, we’ve started taking the steps to integrate video, imagery and interactive narrative where the personalized “user preferences” are shared between those diverse elements.

While this is in Alpha, without the sharing infrastructure in place — we are able to get a strong sense of the User Experience vis a vis a User’s manual engagement with converged media elements.

We’ve opened up a page, based on our favorite example of “CapnWag,” here:

http://contentAI.com/capnwag

Watch the video, start the interactive narrative, and venture into the imagery. Now, imagine when this seamlessly happens within an App…STAY TUNED…

31 March 2010

But, as we continue to expand our integration with 3rd Party platforms, we are looking at other methods of personalizing the User experience where we synchronize user data from both narrative as well as visual elements — both images and video.

This  provides a more deeply cohesive and believable experience as it increases the number of possible variations on any theme/story.  While the User’s may receive the same message, they will have received it specific to their engagement, in a personalized form.

One space we see this being highly applicable is the iPad(r) platform, where there’s the screen space to bridge between more elements.  Interactive, personalized eBooks?  That’s one direction.  eLearning?  Another.  More?

15 March 2010

22 January 2010