Anyone who’s been following contentAI for awhile knows that we’ve been offering and producing prototypes for mobile ads that can “talk back” to the consumer (via text conversations) for quite awhile.
The most basic notion of talking to a characters on a cereal box seems obvious to us.
And, incorporating speech-to-text or voice recognition is quite easy to achieve with our core platform – The value is in our engine that delivers the “right response,” not just random noise!
Well, one of our colleagues sent us this article today from AllThingsD that NUANCE are announcing an ad unit that “talks back to the customer.”
There’s additional detail over on VentureBeat: http://venturebeat.com/2013/04/01/nuance-voice-ads-launch/
Nuance are a terrific company – We like their voice recognition technology alot. But, from the sound of it, their new ad units are more random than conversational – Less nuanced (pun intended) than the contentAI platform; and the “push” conversational pitch at the end is what we achieve through a more natural, motivated virtual character (along with personalization and variations on the pitch, based on the User’s conversational input).
But, clearly, if NUANCE have joined the conversational ad unit party, then this space is going to get alot busier. Each company and conversational engine will have their own specific upsides. We’re fascinated to see this space garner more attention and a higher profile. A company like Nuance can raise the tide for all…we hope!