Conversational Twitter Ad Experiences. . .
There’s a lot of talk about Twitter ad-units these days. And, we’re seeing the obvious attempts to migrate ad formats from other mediums to the micro-blogging space — generally attempts to fit one model into another medium fail or are met with a high degree of End User dissatisfaction.
Failing a better term, we think our Conversational AI ad-units for Twitter are “organic” with the End User experience — they don’t disrupt or clutter — they encourage engagement and conversation.
1. We can “push” messages outside of conversation, including TwitPic image links (digital coupons)
2. Above, we are pulling data from Wikipedia, in real-time, and also (in real-time) delivering a Twitter friendly TinyURL link (Response time above is :01 minute)
3. For Brands, we can source any specific web data for their AI characters and campaigns
4. The inclusion of “conversational” dialogue completes the circle and is distinctive in the Twitter User experience
5. Important to bring up other features: AI character “remembers” individual Follower memories based on predefined fields (i.e. “name” “likes” etc.), and backend engagement metrics include tracking for market research and polling.
/////
We believe this is the most organic, engaging and highest value for the End User ad format/brand engagement unit within Twitter. We’ll be opening up other interactive entertainment formats within Twitter soon too.
31 July 2009
This entry was posted in AI and Twitter and tagged AI, ai ad unit, ai characters, twitter. Bookmark the
permalink. Comments are closed, but you can leave a trackback:
Trackback URL.
contentAI Twitter Ad Format Evolves – TinyURLS and more….
Conversational Twitter Ad Experiences. . .
There’s a lot of talk about Twitter ad-units these days. And, we’re seeing the obvious attempts to migrate ad formats from other mediums to the micro-blogging space — generally attempts to fit one model into another medium fail or are met with a high degree of End User dissatisfaction.
Failing a better term, we think our Conversational AI ad-units for Twitter are “organic” with the End User experience — they don’t disrupt or clutter — they encourage engagement and conversation.
1. We can “push” messages outside of conversation, including TwitPic image links (digital coupons)
2. Above, we are pulling data from Wikipedia, in real-time, and also (in real-time) delivering a Twitter friendly TinyURL link (Response time above is :01 minute)
3. For Brands, we can source any specific web data for their AI characters and campaigns
4. The inclusion of “conversational” dialogue completes the circle and is distinctive in the Twitter User experience
5. Important to bring up other features: AI character “remembers” individual Follower memories based on predefined fields (i.e. “name” “likes” etc.), and backend engagement metrics include tracking for market research and polling.
/////
We believe this is the most organic, engaging and highest value for the End User ad format/brand engagement unit within Twitter. We’ll be opening up other interactive entertainment formats within Twitter soon too.
31 July 2009