That has become the “elevator pitch” opener for us. We’re in the “conversational content” business.
We create new ad formats based on conversation. We can provide eLearning tools through conversation. We engage users through conversation and 50% of the “content” is User Generated (otherwise our AI Characters are just talking to themselves; which, actually occurred yesterday during a re-boot, as our Twitter Character thought “she” should respond to the “temporarily unavailable” message on her account — while curious, we cut off her “talking to herself” after a few exchanges).
We’re not the only folks seeing this as an important and emerging space, noting “conversation as content” posts HERE and HERE. The background Big Picture is nicely presented HERE, which presents this as a near epoch making shift in human::machine interaction.
It’s a fascinating area to be constructing and facilitating Content, where value is added to all sides and terrific User Experiences are paramount.
Conversation is Content
Conversation is Content.
That has become the “elevator pitch” opener for us. We’re in the “conversational content” business.
We create new ad formats based on conversation. We can provide eLearning tools through conversation. We engage users through conversation and 50% of the “content” is User Generated (otherwise our AI Characters are just talking to themselves; which, actually occurred yesterday during a re-boot, as our Twitter Character thought “she” should respond to the “temporarily unavailable” message on her account — while curious, we cut off her “talking to herself” after a few exchanges).
We’re not the only folks seeing this as an important and emerging space, noting “conversation as content” posts HERE and HERE. The background Big Picture is nicely presented HERE, which presents this as a near epoch making shift in human::machine interaction.
It’s a fascinating area to be constructing and facilitating Content, where value is added to all sides and terrific User Experiences are paramount.
24 July 2009