Innovation in Mobile Ads – Topic Du Jour

Nice perspective from Barcelona, as well as projections for the market:

http://venturebeat.com/2012/02/29/innovative-mobile-ads-grab-attention-in-barcelona/

What’s nice to see is that some “uniquely mobile” experiences are coming to light – beyond porting static web engagement – but, really thinking about the User Experience on mobile.

The future’s so bright. . .