Because nearly every conversation for the past 3 days has circled around to the iPAD, these are our early thoughts:
* It’s wonderful, but it’s limited. It is a digital content consumption tool, with very limited abilities for Users to create anything…particularly, anything original.
* We miss APPLE’s early efforts to get digital creation tools into the hands of the Masses. iMovie, Garage Band and the early compatibility and processing kick for Photoshop were all wonderful (After Effects, morphing tools, etc. etc., going back to the early ’90′s). It would be great to see an iPAD+ that could run programs, not just apps.
* That said, iPAD Apps can incorporate our interactive narrative platform as a component or feature, which encourages the User to be ‘textually creative,’ where we bridge the conversational content to the images (in both directions). We’re reaching out to App developers to see about how we can best integrate with their needs in order to allow the User to be more engaged and creative from their side.
The prospects for eLearning and Children’s entertainment content seems most natural to explore — during this early version of personal tablet devices — where we add-value through the Users ability to personalize and change elements within storied experiences through conversation.
Rush out and buy one? Tempted. But, not enough to head to the store…
5 April 2010
