After looking at the calendar, it was apparent that we needed to start gearing up for our Holiday-themed mobile apps now, in April. Between development and approval times, getting into the Holiday-spirit needs to start early.
We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is one where we want to include all of the bells and whistles of personalized, interactive narrative. And, where we are looking forward to new technology partnerships that will further enhance the end product.
As we move to the next stages of product development, we’ll be assessing the sponsorship/white label model v. paid App. Regardless, what we’re looking forward to is delivering a uniquely personal and contextualized User Experience that evolves annually as we manage the Franchise across emerging delivery platforms (Yes, this year will include iPad).
12 April 2010
