We utilize a range of tips, tricks and tools to personalize the story and user engagement so that each User experiences and participates story specific to themselves…this is done through the narrative and our story engine.
But, as we continue to expand our integration with 3rd Party platforms, we are looking at other methods of personalizing the User experience where we synchronize user data from both narrative as well as visual elements — both images and video.
This provides a more deeply cohesive and believable experience as it increases the number of possible variations on any theme/story. While the User’s may receive the same message, they will have received it specific to their engagement, in a personalized form.
One space we see this being highly applicable is the iPad(r) platform, where there’s the screen space to bridge between more elements. Interactive, personalized eBooks? That’s one direction. eLearning? Another. More?
15 March 2010
