Over the past 5 weeks, it seems that not a day goes by when some new study emerges specific to how “the audience” for television are already engaged in concurrent, multi-screen engagement (see blog posts below with links) — Just not with the 2nd Screen content being related to the television (email, social networks, essentially communication is #1 use).
So, after about 15 years of the term “convergence” being bandied about, the audience are converged.
But, the content is lacking.
Each study talks to the massive growth opportunity for 2nd Screen apps.
We have little doubt there will be a mad-rush to fill in this gap with aggregated content apps and superfluous layers of data streamed to the 2nd Screen.
But, what interests us (and where the contentAI platform is perfectly well suited), is to create personalized, extended story experiences on the 2nd screen that are indigenous to the television screen content.
For drama or any fictional content, the audience are already in a “suspension of disbelief” mode, as they are emotionally engaged in characters and story. Creating seamless experiences that are personalized and interactive, that deepen the engagement in the television content, is where this all gets fascinating.