Mobile Web = Quick Loading plus Access to Deep Info with Conversational Apps

“An even 50 percent are only willing to wait five seconds or less for an application to load before exiting.”

http://gigaom.com/mobile/consumers-losing-patience-with-the-slow-mobile-web/

You’d better be light and quick.

We are.

With a twist.

Please take a look at our demos and our MOBILE FAQ product in particular.  Which generates a response to the User’s input and refreshes in under :3 seconds – All without forcing user navigation or their attention to dense text.

Where each response can also deliver light graphics specific to the User’s input as well as Links to audio and video files or more complex text data.

It’s not unusual for our mobile web apps to receive User engagement in the 2-3 minute range (commercial demos) and in the 10-15 minute range (mobile learning).  We have an exceptionally low bounce rate and high page view rate.

How can we apply our platform to your User’s needs and attention span?

 

Conversational Virtual Agents and Google+

We really like the look and feel of Google+ — It will take a good half year (at least) to gain traction, but once University students start tapping into it for both academic and social applications, it could be a winner.

So, the first thought was:  Can our virtual characters and brand agents flow through Google Plus?  Looks like it’s Gtalk, where we’ve been for nearly two years. . .

So, voila!  We’re there.  What we’ll test next is how using Picasa and YouTube Links within the chat will enhance the UX  — The indication is that the files will open within Google+ and not require leaving the page. . .

Is this the only branded marketing or ad unit that can flow through Google+?  Maybe?  For mLearning?  Great potential too…

Back to testing…

Keep it Personal on Mobile – Keep it Conversational

The post from @gomonews caught our attention this morning:

http://www.gomonews.com/your-mobile-device-phone-web-browser%E2%80%A6-secret-lover/

This was perfect:

“People are experts at “humanizing” their devices, attributing human characteristics, moods and behaviors to their communications devices. Now, it’s nothing like the connection you have with an actual person. You can never feel as close to your phone as you can to a real person. But those feelings are there, even if they’re only faded reflections of the real thing. And I think that advertisers and marketers would be wise to pay heed to that…”

 

Mobile Conversational Marketing – Conversational Analytics

We don’t spend a lot of time featuring the value-add that goes on behind the scenes; and the conversational analytics that are available to marketers.

But, as we evolve from showing off our technology and platform to defining product, the value of the conversational analytics becomes more apparent.

What are people talking about in-store today?

What do they like and what do they want?

They’ll tell you, without feeling like it’s a survey, through the course of conversational engagement:

 

NFC and Conversational Mobile Marketing – The Future Gets Closer

We spend an extraordinary amount of time discussing “how” people quickly and intuitively access mobile web sites.

Much of that discussion is around QR, 2D and image recognition coding – combined with printed URLs (and type recognition options!) – and, even sending SMS messages with URLs.

In the wings, with a building momentum, is NFC.

Most of the discussion is around “payments,” but, already the applications for mobile marketing are emerging:

http://www.trustedreviews.com/news/new-x-men-film-uses-nfc-advertising

http://www.mobilemarketingwatch.com/%E2%80%9Cnfc%E2%80%9D-%E2%80%93-not-always-synonymous-with-mobile-payments-15638/

http://www.nearfieldcommunicationsworld.com/2011/04/28/37158/hotels-com-and-new-york-times-back-nfc-advertising-venture/

While NFC can’t work in the print publications space, it does work when there is near physical proximity and that’s one of it’s pluses — It’s nearly tactile and is a physical gesture that’s simple and could become habitual.  Particularly, if the same physical habit and motion is used for payments, dare we project, this could become a “standard.”

The other theory that’s kicking around is how NFC will improve QR/2D campaigns.

What?

No, really.  NFC mobile marketing campaigns will bring in a whole different creative group and money to this space; and, many hybrid NFC/QR campaigns should emerge from this.  QR (or 2D) campaigns should improve and generate more traffic and awareness.

How does “conversational mobile marketing and entertainment” fit into the picture?

For us, it’s about being a part of intuitive mobile experiences.  2-way conversations (messaging) on phones remains User’s primary, habitual engagement.  If NFC fulfills the role of being the most intuitive format to reach our applications, that’s a good thing all around.

Our ESL Conversational Simulations now on APPup (Windows)

Our http://ESLai.com unit have now released their “build once” conversational ESL apps on Intel’s APPup store for Windows devices.

Here’s are the Links:

http://www.appup.com/applications/applications-ESL+AI+Conversational+Simulation+1

http://www.appup.com/applications/applications-ESL+AI+Conversational+Simulation+2

APPup appears to have a strong commitment to educational content — We’re pleased to be flowing through their channel, in addition to mobile web, Android, and NOOK.

Conversational Apps on Mobile — Expanding Channels and Reach

Mobile web is our core and base delivery.

But, we understand that people are using app stores for Search at a level nearly equal to mobile web search.

So, about two months ago, we added Android delivery to the mix.

In the past week, we’ve now tested and are pleased to add Windows/Mobile and MeeGo — and, Barnes and Noble’s NOOK, to our mix of delivery channels; for both Tablets as well as phones. And, we’ve undertaken a fascinating test to delivery our mobile web pages through a mobile chat Client — Not merely the chat, but, the full page experience, including animation and graphics; providing a wide reach to low-level data plan users.

So, where’s iOS in all this? Well, iOS users can always reach us via mobile web. But, we’re also working on a solution specifically for iOS that doesn’t require a full rebuild simply to reach a couple of devices.

More to follow…

“People want that two-way conversation…” – Conversational Mobile in a Nutshell

There’s a terrific post over at Mobile Commerce Daily HERE that extracts quotes and  a video from Herman Nell, VP/CIO of PETCO as well as Katie Grisko from PETCO with regard to mobile engagement and consumers.

Some key quotes:

“Customers want to have a conversation with you and they want you to provide them with the content they’re looking for…”

“People want that two-way conversation and they want to carry on with that conversation when it’s right for them.”

“…companies looking to extend to mobile should think of unique content for the specific channel, as opposed to copying and pasting from their Web site.”

It’s nice to hear others articulating the need for conversational mobile marketing.

Enjoy the read.

 

 

 

Conversational Mobile Apps – Defining Products

Having been down this path before with developing emerging media technologies, it’s always a terrific moment when the business makes the transition from “defining technology” to “defining applications” to then “defining products.”

contentAI studios have been developing it’s technology for over a year while testing in various applications and seeing market response and adoption — Over the past month, the “product definitions” have become far more clear (at least, the initial product offerings, as there are others which will follow).

- Conversational Mobile Campaigns — Motivated, directed conversational engagement with a purpose:  enter a contest, acquire a contextual mCoupon, engage in an entertaining interactive story. . .i.e. drive the User to take a specific action in an enjoyable exchange.

- Mobile FAQs — This is the economical version of the platform that allows a Brands mobile web site to deliver deep information and graphics without a complex user navigation or dense, unreadable text.

-  Conversational mLearning with emphasis on ESL — Our http://ESLai.com initiative is roaring along; the consumer-facing Beta apps are now accessed in over 100 Countries from both mobile web and Android app stores.  We’re keen to engage in partnership opportunities with ESL curriculum providers, schools and regional mobile content portals.

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What are the future products?

Interactive eBooks with a focus on children’s entertainment and mLearning is high on our list.  And, beyond campaign/marketing apps, we see the platform serving as a complementary story-platform for motion pictures and television — widgetized TV is a space that is fascinating to consider.

Stay tuned.

Conversational Mobile FAQ Solution

Nearly every web site of substance also includes a FAQ page.

FAQs are part of life.

Except on mobile. Why?

Basically, FAQ pages are text-dense. They are extremely useful and heavily trafficked. But, they are really, really dense. On mobile, due to screen size and User’s reading comprehension on mobile, FAQ pages (if created like static online pages) would be nearly unusable.

Solution?

See: http://contentai.com/demos/mobilefaq/

This is the contentAI solution for Mobile FAQ pages — Use conversation.  No navigation required. No dense text to sift through.   Wrapping this up in a widget or accessed via Link in/out of any mobile web site is quick and economical.

App developers and mobile site developers who need to include access to FAQ information are encouraged to contact us for partner relations.