Tag Archives: artificial intelligence

Past, Present & Future – Automating Customer Service & Social Media

The article by analyst @jowyang on Techcrunch today: http://techcrunch.com/2012/06/07/brands-start-automating-social-media-responses-on-facebook-and-twitter/ Took us back in time, about 2 years, when we first tested automated “human’ish” responses with our platform, via Twitter (and, even into Facebook, via IM). We discussed with Brands about the cost and scaling of “humans” v. automated bots (as well as consistency and the

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Why is “Mobile First” a “Second Screen?”

Folks who work in digital/interactive started the “mobile first” meme about a year and a half ago.  I believe it was Google who really made the phrase popular? But, what is often overlooked is that for the mainstream, average human being (e.g. consumer), “television” remains the #1 screen in their lives: http://www.appmarket.tv/news/1727-report-americans-still-love-tv-more-than-anything-else.html Posts from a

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Interactive Scene Engine (Another Way of Looking At Us)

Introducing our platform to an ad agency executive over the weekend, we spent a fair bit of time “defining” the applications that are built as “interactive scenes.” Interestingly, that phrase is not one we’d used before, but, it helped (let’s call him “Bob”) Bob quickly understand the contentAI  platform in relation to his other work.

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“My Tooth Fairy Chat” App Released

Based on the success of our annual MY SANTA TALK app (mobile web, Android and AppUp), we decided to add a year-round children’s app to our library… …MY TOOTH FAIRY CHAT is now on Android, with Updates to additional devices posted below. Now in the Google Play Android Store Also in INTEL’s AppUp Store: http://www.appup.com/app-details/my-tooth-fairy-chat And

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Second Screen Apps – Extending Story & Character

Over the past 5 weeks, it seems that not a day goes by when some new study emerges specific to how “the audience” for television are already engaged in concurrent, multi-screen engagement (see blog posts below with links)  — Just not with the 2nd Screen content being related to the television (email, social networks, essentially

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Even the MPAA Says “Get Connected” – It’s a Multi-Screen World

The MPAA are traditionally behind-the-curve (let’s say, “historically” on many issues). So it was interesting to see this statement from their CEO, Chris Dodd: http://www.homemediamagazine.com/piracy/mpaa-ceo-hollywood-must-get-connected-27074 “Our business has become much more than simply making a great movie and inviting our customers to a theater,” Dodd said. “This new age of the connected consumer is here,

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Conversational Writing – Defined

We’ve always referred to our platform as “conversational…” – Which has lead to discussions about how we define (primarily) mobile text based engagement.  Our apps are “conversational writing” based.  i.e. “conversation” does not require voice/speech. It was terrific to read a NY Times story about “Conversational Writing” here: http://opinionator.blogs.nytimes.com/2012/04/23/talking-with-your-fingers/ Where the author defines “Conversational Writing”

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Prime-Time is Multi-Screen Time. . .Extending Story…

We were asked to summarize some thoughts on 2nd Screen experiences and extending story, and emotional engagement, between screens. Here’s the ‘in a nutshell’ version. . . The studies are now in…audiences now participate in concurrent, multi-screen experiences – Prime-tme is multi-screen time — But, that doesn’t mean the content, stories and brand stories are

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Tap an NFC Tag and Chat with a Mobile Virtual Agent

Where’s the NFC Tag? We’ll send you one.   While there’s often someone from our team at a conference or off doing demos…we can’t be everywhere…so, we’ll mail you one.  Just ask. We are big believer’s in NFC.  Once you’ve created one, tapped one and experienced the mindless/seamless gesture…something that seems natural…well, we hope you’ll

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Mobile & Responsive Experience Design (Emphasis on Experience)

Yes, everyone needs a technically responsive web design or a dedicated mobile site, in order to reach the ever-increasing percentage of consumers who find you on mobile and tablets. But, after listening to numerous developer and developer service discussions on this topic, the over-emphasis on the technical tends to diminish the heart of the issue:

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