Introducing our platform to an ad agency executive over the weekend, we spent a fair bit of time “defining” the applications that are built as “interactive scenes.”
Interestingly, that phrase is not one we’d used before, but, it helped (let’s call him “Bob”) Bob quickly understand the contentAI platform in relation to his other work.
We often talk about “motivated characters” or “virtual characters,” but, what we really do is create “scenes” that both the virtual character and the End User play-out.
So, are we really a “scene engine?”
Yes, in part.
But, we’re still a “virtual character” engine as well.
There are both simple and complex avenues to apply our platform. We think of “character only” as being akin to chatbots who access a database of deep information via Natural Language Processing.
But, our interactive scenes are 3-dimensional, including depth (same as “character” – deep data and knowledge), coupled with width (alternative paths) and length (all “scenes” have a beginning, middle and end)
I suspect we’ll start using “interactive scene engine” in some of our description phrasing more frequently. It seems easier to grasp than “motivated characters.”
