Tag Archives: conversation is content

Cross Platform Conversional Story Shaping

By admin | Published: November 26, 2009
contentAI are developing a franchise property to be released across a range of conversational platforms: SMS, Chat, Twitter and Mobile web. While some of the Content will be identical, some of the platforms require “re-shaping” of the Content to sync with both the technical and User Experience parameters inherent to the platform. Announcements coming [...]
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SMS Reach for contentAI Conversational Characters

By admin | Published: October 6, 2009
Reading MOBILE MARKETER re: NBC/Heroes and their Mobile campaign that includes “messages from characters.” Now, what if it could include SMS messaging WITH characters? It can.  contentAI studios have just completed beta test integration with an SMS platform partner that is extremely cost efficient (not per message pricing), where our “characters” can engage in SMS conversations with [...]
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Simulated Humans and AI: Engaging the End User through Story

By admin | Published: September 22, 2009
Some thoughts on the MIT/Stanford VLAB gathering last week entitled: RISE OF THE MACHINES, Artificial Intelligence and Business: The Panel consisted of those in robotics, “intelligent” ad placement engines and utilitarian “personal assistant” apps that acquire realtime knowledge from partner domains and reshape it for the End User. All very interesting and robust technologies. However, what [...]
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Mobile User Experience @ In Store Level – AI Conversations between Products and Customers

By admin | Published: September 21, 2009
The applications and range of delivery options for conversational artificial intelligence products are extensive. contentAI studios is expanding it’s integration capabilities to reach that range. However, we’re often asked “Where will it permeate people’s everyday lives first?” One scenario is at the Retail level, between products/brands and consumers. Where “conversations” between product avatars/characters will [...]
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Do AI Characters Listen?

By admin | Published: September 1, 2009
Listening is required for a truly interactive conversational exchange to take place. Yes, AI characters “listen,” in order to understand the End User’s side of the exchange and respond with improvisational/contextual dialogue, or pre-scripted story/character dialogue (or, a combination thereof). But, how is the End User’s part of the conversation passed along to Brands and Clients to [...]
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Conversational Apps — Bringing Conversation back to the Phone

By admin | Published: August 28, 2009
Mobile phones were originally http://tinyurl.com/lfhlwy solely for conversation. Then came “smart phones,” which really meant they could be used for something other than conversation. contentAI studios is developing  mobile solutions for interactive conversations, with a  focus on entertainment/advertising/marketing, customer service and relations and eLearning products and solutions. We’re bringing “conversation” back to mobile phones through the development of “conversational [...]
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Advertising Character Icons, Authenticity, Social Media – Interactive Conversation

By admin | Published: August 21, 2009
It’s been an interesting week where we’ve seen trending topics in our discussions with partners and clients that all revolve around the issues of authenticity, social media, transparency, “human touch” with a sidebar about advertising character icons in social media spaces. The down and dirty: Are humans the only characters allowed in social media spaces? Even [...]
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Customer Service — “If I could only clone her/him”

By admin | Published: August 12, 2009
You have a brilliant Customer Service employee or Brand representative and you find yourself saying to yourself, “if I could only clone him/her?” Or you have an exceptional Team, who together, create a unified Voice, and you want that consistent quality delivered to all of your Customers, all of the time? We can do this. We can [...]
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Twitter Character Launch – 50-75% Unscripted Conversation

By admin | Published: August 7, 2009
AI Conversation: 50% is easy, it’s User Generated. On average, a “character/story” will be 25%  scripted to “shape” the conversational experience. The balance of 25% is AI-powered and unscripted. Therefore, 50-75% of a simply structured Twitter Conversation will be unscripted between the AI engine and User Content. In testing and developing structures for AI Interactive Conversations within Twitter, we decided [...]
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Conversation is Content

By admin | Published: July 24, 2009
Conversation is Content. That has become the “elevator pitch” opener for us.  We’re in the “conversational content” business. We create new ad formats based on conversation.  We can provide eLearning tools through conversation.  We engage users through conversation and 50% of the “content” is User Generated (otherwise our AI Characters are just talking to themselves; which, actually [...]
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