Tag Archives: experiential marketing

Past, Present & Future – Automating Customer Service & Social Media

The article by analyst @jowyang on Techcrunch today: http://techcrunch.com/2012/06/07/brands-start-automating-social-media-responses-on-facebook-and-twitter/ Took us back in time, about 2 years, when we first tested automated “human’ish” responses with our platform, via Twitter (and, even into Facebook, via IM). We discussed with Brands about the cost and scaling of “humans” v. automated bots (as well as consistency and the

Read More

Extending Television Stories and Ad Units to the 2nd Screen – Mobile & Tablets

Last week’s IGNITION WEST “Future of Mobile” conference in San Francisco was fascinating – In large part, because the entire morning seemed to drive home the point that “mobile” is largely about “in the living room while watching TV.”   The Keynote Deck is HERE. The statistics are rolling in:  Mobile use increases concurrent with

Read More

Mobile is Personal — Really Personal…it’s called Love (Maybe)

While the study was small in scope, the take-away from the New York Times article here http://www.nytimes.com/2011/10/01/opinion/you-love-your-iphone-literally.html?_r=2&emc=eta1&pagewanted=all Addresses not just an “addictive” nature to mobile engagement – But it goes further — To a “love” of our mobile devices. The subjects’ brains responded to the sound of their phones as they would respond to the

Read More

Mobile Marketing: Just answer the customer’s questions!

This was a humorous and insightful post on MediaPost today about the mobile experiences that many QR codes lead to: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=156030# So I turn the tables on my better, skeptical half and pose the question to her. “How would your smartphone best serve you here?” She is a lifetime shopper. This is actually a no-brainer

Read More

Conversational Virtual Agents and Google+

We really like the look and feel of Google+ — It will take a good half year (at least) to gain traction, but once University students start tapping into it for both academic and social applications, it could be a winner. So, the first thought was:  Can our virtual characters and brand agents flow through

Read More

Keep it Personal on Mobile – Keep it Conversational

The post from @gomonews caught our attention this morning: http://www.gomonews.com/your-mobile-device-phone-web-browser%E2%80%A6-secret-lover/ This was perfect: “People are experts at “humanizing” their devices, attributing human characteristics, moods and behaviors to their communications devices. Now, it’s nothing like the connection you have with an actual person. You can never feel as close to your phone as you can to

Read More

More Thoughts on NFC and QR-2D: Defining a New Mobile Lifestyle Story

I’ve been mulling over how NFC could be a catalyst for cross-over, higher-budget and higher-profile, QR-2D applications in advertising and marketing, which in turn will drive greater user adoption as part of defining a new mobile “lifestyle.” While “payments” may be the primary application with early NFC use, the range of it’s applications span a

Read More

Mobile Conversational Marketing – Conversational Analytics

We don’t spend a lot of time featuring the value-add that goes on behind the scenes; and the conversational analytics that are available to marketers. But, as we evolve from showing off our technology and platform to defining product, the value of the conversational analytics becomes more apparent. What are people talking about in-store today?

Read More

How Much is that Conversational Mobile App in the Window?

Right. We don’t have a “price” page on site.  Typically, within :01-:15 minutes on a phone or SKYPE call someone remembers to ask “how much do these cost?” Currently, we price all builds one-by-one; which is how we build them too.  One size does NOT fit all! But, it’s pretty simple to get to a

Read More

Conversational Mobile Apps – Defining Products

Having been down this path before with developing emerging media technologies, it’s always a terrific moment when the business makes the transition from “defining technology” to “defining applications” to then “defining products.” contentAI studios have been developing it’s technology for over a year while testing in various applications and seeing market response and adoption —

Read More