We’ve been very focused on 2nd Screen applications for our platform and are in discussions with companies we can work with for broadcast solutions which we feel are exceptional (Hint: They do NOT use audio for automated content recognition). Nothing wrong with Audio ACR, but there are other approaches which are faster to integrate (and also don’t require native apps).
But, at the same time, we’ve been tinkering around with “disconnected” viewing solutions for syncing screens during online video viewing with some in-house efforts. We’ve got some working demos available and will be releasing public versions in the near future.
The premise is simple:
* The #1 activity for people on their 2nd screen is text-chat with friends and family
* Now, they can text chat (via mobile web or app) with on-screen characters
* Mobile is Personal. Therefore, ad units and story extensions need to be personalized for EVERY individual
* Extending story, or even “ad stories” to the 2nd screen SHOULD involve the fundamental elements inherent to the first screen: story and character.
It’s truly exciting to watch a video and then have an opportunity to chat with the character on a 2nd screen. In many respects, this is WHY we built the contentAI studios platform (we’re old film and tv people at heart). If you’d like to see a Beta demo of our online video sync, just CONTACT US.