content AI . com » retail mobile marketing

eDialogue – Talk to the Wall

admin — Mon, 17 May 2010 19:28:23 +0000

Found this over on a blog post about a very real future of QR and mobile engagement:

Personalized engagement with a User via Mobile. For both eDialogue and personalized AR, this is exactly what we can deliver today.

17 May 2010

Events: Tags, Narrative, Contest and eCoupons/video

admin — Wed, 05 May 2010 21:09:34 +0000

Summer’s here, so the time is right…

Summer Events, with Brands and Sponsors promoting, are fast approaching. With our new relationships, we’ve turned our attention toward mobile engagement at events.

While Events offer many promotional opportunities, these opportunities can be extended to also include event information and guides, all within the same narrative mobile experience (No more paper). Our Events demo is now in private Beta; just ping us for access.

And, here is our favorite Tweet of the past two months, now that embedding is up and running:

goonth

Narrative immersion critical to deeper mobile experiences – a balance of utility, consumption & participation. #InnotechPDX 8 minutes ago via HootSuite

5 May 2010 (Cinco de Mayo)

QR Tags and Interactive Conversation = Instinctual Engagement

admin — Thu, 29 Apr 2010 19:05:25 +0000

In digital-years, our awareness of QR Tags was pretty late in the game — about 1.5 years ago – but, in market-year (U.S.) the shift in general awareness over the past year and a half has been remarkable — with market-years “use” just coming into play in a serious way.

In that same time period, our interactive narrative engine has been evolving with a focus on mobile engagement.

The intersection of QR Tags and Interactive Narrative (SMS, IM, Mobile Web, Apps) seems like the most natural end-to-end mobile “pull” engagement because it replicates the User’s typical mobile engagement with friends and family. So, instead of migrating online ad units to a mobile space, we engage with Users through what is unique to mobile: QR tags are unique to mobile; interactive text conversation is the most common use of a mobile device.

We use medium-specific tools for instinctual engagement.

Mobile marketing has been limited to “push” marketing and very brief, generally non-contextual engagement. That all changes now. As we see Central Park being “tagged” with QR Codes (pointing the direction toward “episodic” QR Tags and conversational story episodes), we’re seeing the “internet of things” come to life…

29 April 2010

Take One Part Interactive Story and Add Personalized 3D Video…Shake…Stir…

admin — Fri, 23 Apr 2010 17:19:33 +0000

contentAI studios are pleased to announce our strategic partnership with U.K. based NUDGE M. Ltd. NUDGEM‘s automated photorealistic 3D video platform combined with contentAI‘s interactive narrative platform jointly deliver deeply personalized and contextual interactive stories and visual experiences for mobile End Users. With a focus on “pull” marketing applications, other opportunities include ePublishing (iPAD) apps and services that are jointly provided by the co-venturing of contentAI and NUDGEM.

Areas of particular interest are in the prospects afforded by HTML5 video where 3D animation elements delivered to the User also interact with accelerometer data for augmented reality applications. Other deliver formats include mobile web and combined SMS/MMS delivery. The personalized videos can further serve as targeted mobile eCoupons at the conclusion of a conversational engagement session; with contextually determined 3D eCoupons being delivered.

Sharing data between the conversation and the video creates a seamless User Experience where the application “understands” the User as they move between text, audio and visual elements. Pre-App demos are available on request and announcements for full Demos will be made in May.

23 April 2010

Talking to the Cereal Box…Brand and Mobile Connectivity

admin — Wed, 21 Apr 2010 23:16:56 +0000

For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation.

A User launches a QR Tag to begin an SMS (or mobile web IM) conversation, etc. etc. etc.

Today, we see that WHEATIES are the first to start down this path:

http://blogs.msdn.com/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspx

Except, they connect, but don’t take the next step — and converse.

Let’s unleash the conversations with the Cereal Boxes…they’re waiting to happen…

21 April 2010

Mobile Apps for the Holidays (Q4) – Starting now…

admin — Mon, 12 Apr 2010 15:42:25 +0000

After looking at the calendar, it was apparent that we needed to start gearing up for our Holiday-themed mobile apps now, in April. Between development and approval times, getting into the Holiday-spirit needs to start early.

We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is one where we want to include all of the bells and whistles of personalized, interactive narrative. And, where we are looking forward to new technology partnerships that will further enhance the end product.

As we move to the next stages of product development, we’ll be assessing the sponsorship/white label model v. paid App. Regardless, what we’re looking forward to is delivering a uniquely personal and contextualized User Experience that evolves annually as we manage the Franchise across emerging delivery platforms (Yes, this year will include iPad).

12 April 2010

Converged Media – Interactive Narrative, Video & Images

admin — Wed, 31 Mar 2010 19:45:20 +0000

The original impetus for creating an interactive narrative engine, was to bring User Interactivity to the story side of internet television.

We’ve expanded upon that original vision — a lot.

With the emergence of mobile Apps and the iPAD, along with our stand-alone interactive narrative work, we’ve started taking the steps to integrate video, imagery and interactive narrative where the personalized “user preferences” are shared between those diverse elements.

While this is in Alpha, without the sharing infrastructure in place — we are able to get a strong sense of the User Experience vis a vis a User’s manual engagement with converged media elements.

We’ve opened up a page, based on our favorite example of “CapnWag,” here:

http://contentAI.com/capnwag

Watch the video, start the interactive narrative, and venture into the imagery. Now, imagine when this seamlessly happens within an App…STAY TUNED…

31 March 2010

New Year – New Interactive Story Platform Release

admin — Fri, 08 Jan 2010 22:49:19 +0000

We had to make some tough decisions in Q4/09 — We saw the continuous need to quickly integrate with 3rd Party partner platforms; as well, we needed a path to incorporate 3rd Party Speech Recognition and text-to-Speech capabilities sooner than later. We needed our platform to anticipate integration, not struggle through adaptation time and again. We needed to provide Clients with the ability to scale instantly.

That meant undertaking a “Page One” rebuild…which meant a lot of transitions…

New team members, new hardware, code, and the Cloud – Coupled with fresh thinking — to do a round-the-clock, over the Holidays, entire rebuild that provides amazing stability and scalability.

Welcome to the New Year. While we had to set aside certain Content development during that time-period, but we’re now in full-swing and will be releasing new Demo content in the coming weeks…and, beginning our integration with Partners for new delivery channels.

Happy New Year to All…

8 January 2010

Cross Platform Conversional Story Shaping

admin — Thu, 26 Nov 2009 17:46:07 +0000

contentAI are developing a franchise property to be released across a range of conversational platforms: SMS, Chat, Twitter and Mobile web. While some of the Content will be identical, some of the platforms require “re-shaping” of the Content to sync with both the technical and User Experience parameters inherent to the platform.

Announcements coming soon with regard to new Partnership relationships that will expand our network reach and add new options to elevate the User Experience.

26 November 2009

SMS Reach for contentAI Conversational Characters

admin — Tue, 06 Oct 2009 16:20:58 +0000

Reading MOBILE MARKETER re: NBC/Heroes and their Mobile campaign that includes “messages from characters.”

Now, what if it could include SMS messaging WITH characters?

It can. contentAI studios have just completed beta test integration with an SMS platform partner that is extremely cost efficient (not per message pricing), where our “characters” can engage in SMS conversations with Users.

The first thing we noted was how basic Text Messaging is a great User Experience with AI characters. “It’s addicting” was the common response from our beta testers. While proprietary apps may include more bells and whistles, basic Text Messaging for conversation is fast (apx. :08 second reply times) and clean.

As we’ve been assessing and adding In Store::Mobile solutions, this one is excellent. And, of course, the “conversations with” film and television characters is a space we’ve targeted for transplatform story-telling. We utilize an SMS shortcode plus Brand identifier to start a conversational session. User’s opt-in their Replies to keep the discussion going.

User’s can also subscribe for further alerts or “next episode” updates for extended conversations. Please CONTACT US for access to Beta character TXT shortcodes to try for yourself.

6 October 2009