While we don’t have a dedicated section on our web site (yet) to how conversational AI can add to consumer insight gathering, however,  it is an inherent benefit of our platform.

This quote is specific to how “storied engagement” adds even more value:

“Asking consumers to write stories allows the benefit of context and adjective generation when it comes to finding out how they relate to a brand, product or category.”

The full blog post on Consumer Insight is well worth reading and found HERE.

It concludes with:

“Get more bang for your research buck by allowing consumers to work harder and be creative.”

In many respects, our conversational AI, story platform makes “working harder” more fun.  Text based “conversations” are “harder work” than checking off a couple of boxes on a form or survey — But, it’s also a chance for the consumer to express themselves, in a manner and style they are most comfortable with (text based mobile conversations).

We like the combination of anonymity combined with archived chat logs.  We get a lot of insight into the real feelings of those who engage with the virtual characters we create.

Allowing users/consumers to become part of the story making process is integral to the design and function of the contentAI platform.