Tag Archives: sms
By admin | Published: May 5, 2010
Summer’s here, so the time is right… Summer Events, with Brands and Sponsors promoting, are fast approaching. With our new relationships, we’ve turned our attention toward mobile engagement at events. While Events offer many promotional opportunities, these opportunities can be extended to also include event information and guides, all within the same narrative mobile experience [...]
Posted in AI conversation, Brands and Mobile, Mobile, QR TAgs | Also tagged AI, ai ad unit, ai characters, artificial intelligence, conversation is content, event marketing, experiential marketing, interactive writing, retail mobile marketing
By admin | Published: April 29, 2010
In digital-years, our awareness of QR Tags was pretty late in the game — about 1.5 years ago – but, in market-year (U.S.) the shift in general awareness over the past year and a half has been remarkable — with market-years “use” just coming into play in a serious way. In that same time period, [...]
Posted in AI conversation, Brands and Mobile, Mobile, QR TAgs, Transmedia Content and AI | Also tagged AI, ai ad unit, artificial intelligence, conversation is content, interactive stories, interactive writing, QR, retail mobile marketing
By admin | Published: April 21, 2010
For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation. A User launches a QR Tag to begin an SMS (or mobile [...]
By admin | Published: April 12, 2010
After looking at the calendar, it was apparent that we needed to start gearing up for our Holiday-themed mobile apps now, in April. Between development and approval times, getting into the Holiday-spirit needs to start early. We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is [...]
Events: Tags, Narrative, Contest and eCoupons/video