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Events: Tags, Narrative, Contest and eCoupons/video

admin — Wed, 05 May 2010 21:09:34 +0000

Summer’s here, so the time is right…

Summer Events, with Brands and Sponsors promoting, are fast approaching. With our new relationships, we’ve turned our attention toward mobile engagement at events.

While Events offer many promotional opportunities, these opportunities can be extended to also include event information and guides, all within the same narrative mobile experience (No more paper). Our Events demo is now in private Beta; just ping us for access.

And, here is our favorite Tweet of the past two months, now that embedding is up and running:

goonth

Narrative immersion critical to deeper mobile experiences – a balance of utility, consumption & participation. #InnotechPDX 8 minutes ago via HootSuite

5 May 2010 (Cinco de Mayo)

QR Tags and Interactive Conversation = Instinctual Engagement

admin — Thu, 29 Apr 2010 19:05:25 +0000

In digital-years, our awareness of QR Tags was pretty late in the game — about 1.5 years ago – but, in market-year (U.S.) the shift in general awareness over the past year and a half has been remarkable — with market-years “use” just coming into play in a serious way.

In that same time period, our interactive narrative engine has been evolving with a focus on mobile engagement.

The intersection of QR Tags and Interactive Narrative (SMS, IM, Mobile Web, Apps) seems like the most natural end-to-end mobile “pull” engagement because it replicates the User’s typical mobile engagement with friends and family. So, instead of migrating online ad units to a mobile space, we engage with Users through what is unique to mobile: QR tags are unique to mobile; interactive text conversation is the most common use of a mobile device.

We use medium-specific tools for instinctual engagement.

Mobile marketing has been limited to “push” marketing and very brief, generally non-contextual engagement. That all changes now. As we see Central Park being “tagged” with QR Codes (pointing the direction toward “episodic” QR Tags and conversational story episodes), we’re seeing the “internet of things” come to life…

29 April 2010

Talking to the Cereal Box…Brand and Mobile Connectivity

admin — Wed, 21 Apr 2010 23:16:56 +0000

For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation.

A User launches a QR Tag to begin an SMS (or mobile web IM) conversation, etc. etc. etc.

Today, we see that WHEATIES are the first to start down this path:

http://blogs.msdn.com/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspx

Except, they connect, but don’t take the next step — and converse.

Let’s unleash the conversations with the Cereal Boxes…they’re waiting to happen…

21 April 2010

Mobile Apps for the Holidays (Q4) – Starting now…

admin — Mon, 12 Apr 2010 15:42:25 +0000

After looking at the calendar, it was apparent that we needed to start gearing up for our Holiday-themed mobile apps now, in April. Between development and approval times, getting into the Holiday-spirit needs to start early.

We are in pre-App preview mode as we evolve our My Santa Talk franchise for Q4 2010. This is one where we want to include all of the bells and whistles of personalized, interactive narrative. And, where we are looking forward to new technology partnerships that will further enhance the end product.

As we move to the next stages of product development, we’ll be assessing the sponsorship/white label model v. paid App. Regardless, what we’re looking forward to is delivering a uniquely personal and contextualized User Experience that evolves annually as we manage the Franchise across emerging delivery platforms (Yes, this year will include iPad).

12 April 2010

Cross Platform Conversional Story Shaping

admin — Thu, 26 Nov 2009 17:46:07 +0000

contentAI are developing a franchise property to be released across a range of conversational platforms: SMS, Chat, Twitter and Mobile web. While some of the Content will be identical, some of the platforms require “re-shaping” of the Content to sync with both the technical and User Experience parameters inherent to the platform.

Announcements coming soon with regard to new Partnership relationships that will expand our network reach and add new options to elevate the User Experience.

26 November 2009

SMS Reach for contentAI Conversational Characters

admin — Tue, 06 Oct 2009 16:20:58 +0000

Reading MOBILE MARKETER re: NBC/Heroes and their Mobile campaign that includes “messages from characters.”

Now, what if it could include SMS messaging WITH characters?

It can. contentAI studios have just completed beta test integration with an SMS platform partner that is extremely cost efficient (not per message pricing), where our “characters” can engage in SMS conversations with Users.

The first thing we noted was how basic Text Messaging is a great User Experience with AI characters. “It’s addicting” was the common response from our beta testers. While proprietary apps may include more bells and whistles, basic Text Messaging for conversation is fast (apx. :08 second reply times) and clean.

As we’ve been assessing and adding In Store::Mobile solutions, this one is excellent. And, of course, the “conversations with” film and television characters is a space we’ve targeted for transplatform story-telling. We utilize an SMS shortcode plus Brand identifier to start a conversational session. User’s opt-in their Replies to keep the discussion going.

User’s can also subscribe for further alerts or “next episode” updates for extended conversations. Please CONTACT US for access to Beta character TXT shortcodes to try for yourself.

6 October 2009