Reading MOBILE MARKETER re: NBC/Heroes and their Mobile campaign that includes “messages from characters.”

Now, what if it could include SMS messaging WITH characters?

It can.  contentAI studios have just completed beta test integration with an SMS platform partner that is extremely cost efficient (not per message pricing), where our “characters” can engage in SMS conversations with Users.

The first thing we noted was how basic Text Messaging is a great User Experience with AI characters.  “It’s addicting” was the common response from our beta testers.  While proprietary apps may include more bells and whistles, basic Text Messaging for conversation is fast (apx. :08 second reply times) and clean.

As we’ve been assessing and adding In Store::Mobile solutions, this one is excellent.  And, of course, the “conversations with” film and television characters is a space we’ve targeted for transplatform story-telling.  We utilize an SMS shortcode plus Brand identifier to start a conversational session. User’s opt-in their Replies to keep the discussion going.

User’s can also subscribe for further alerts or “next episode” updates for extended conversations.  Please CONTACT US for access to Beta character TXT shortcodes to try for yourself.

6 October 2009