Via our parent company, zyntroPICS inc., contentAI studios have been testing integration capabilities with various interactive video platforms — The purpose has been to create truly unique 2nd Screen experiences.
zyntroPICS inc. was recently engaged to undertake a significant interactive video project for a major U.S. network that may appear unrelated to the contentAI platform, but, in fact, is a natural extension of the general commitment to story-driven, complementary applications that are allied with motion picture and television product.
We’ll be pleased to share some of the work as it becomes released publicly.
So called “2nd Screen” applications are broadly defined as an interactive experience that’s allied with linear television content. Sometimes that can include “interactive video” itself, not just non-video assets. We’re really excited to see how the evolution of interactive video itself will further enhanced 2nd Screen apps, in conjunction with ancillary tools, such as the contentAI platform, where Users can “chat” with on-screen characters. How that could mash-up with interactive video itself (a “chat” could control the video to some degree?)…ah, the future is bright…