Tag Archives: television and mobile

A Side Trip to 2nd Screen Apps

Via our parent company, zyntroPICS inc., contentAI studios have been testing integration capabilities with various interactive video platforms — The purpose has been to create truly unique 2nd Screen experiences. zyntroPICS inc. was recently engaged to undertake a significant interactive video project for a major U.S. network that may appear unrelated to the contentAI platform,

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2nd Screen Apps Featuring Virtual Characters

      We’ve been very focused on 2nd Screen applications for our platform and are in discussions with companies we can work with for broadcast solutions which we feel are exceptional (Hint:  They do NOT use audio for automated content recognition).  Nothing wrong with Audio ACR, but there are other approaches which are faster

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Why is “Mobile First” a “Second Screen?”

Folks who work in digital/interactive started the “mobile first” meme about a year and a half ago.  I believe it was Google who really made the phrase popular? But, what is often overlooked is that for the mainstream, average human being (e.g. consumer), “television” remains the #1 screen in their lives: http://www.appmarket.tv/news/1727-report-americans-still-love-tv-more-than-anything-else.html Posts from a

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Mobile – Where the Growth and Eyeballs Are…

There is an excellent Deck, presented by FLURRY, during IGNITION WEST last week  HERE The two slides that really stand out — Specific to contentAI — Are related to 2-screen engagement times (when the television AND the mobile device are BOTH in use) and the ratio of ad dollars to consumer time (mobile spending will

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Extending Television Stories and Ad Units to the 2nd Screen – Mobile & Tablets

Last week’s IGNITION WEST “Future of Mobile” conference in San Francisco was fascinating – In large part, because the entire morning seemed to drive home the point that “mobile” is largely about “in the living room while watching TV.”   The Keynote Deck is HERE. The statistics are rolling in:  Mobile use increases concurrent with

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