For the past few months, when people ask for “real world” examples of where the connection between Brands (in the Real World) and Users (on mobile) will evolve — We have a hypothetical example of how Cereal boxes will become gateways to conversation.
A User launches a QR Tag to begin an SMS (or mobile web IM) conversation, etc. etc. etc.
Today, we see that WHEATIES are the first to start down this path:
http://blogs.msdn.com/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspx
Except, they connect, but don’t take the next step — and converse.
Let’s unleash the conversations with the Cereal Boxes…they’re waiting to happen…
21 April 2010
