We’ve been asked “why?”
As in, “why” did we develop and launch an interactive story engine for entertainment, advertising, ESL and beyond?
After producing one of the initial internet television series (with a Broadcast release), there was a frustration that we were putting linear/passive/lean-back Content into an interactive environment. All the transmedia efforts in the world couldn’t overcome the basic nature of linear video. It’s a lean-back kind of thing.
Moving into production on interactive video content was natural. And, after producing a range of Content for National and International Brands based on visual interactivity — something was still missing.
We wanted (as Users) to engage and interact WITH THE STORY itself. Engage with the characters. Within our suspension of disbelief, we want to believe the characters understand us on some personal level.
That was the impetus – the “why” — we built contentAI studios and the new interactive story engine. When we watch a video segment, we want to lean-forward and engage in a conversation and pick up more Story, i.e. participate in the Story, then, lean back and enjoy.
Now, you don’t have to incorporate video and old media story telling within our interactive platform — but, it’s a lot of fun when you do. New distribution tentacles such as WAVE are ideal for building new, interactive experiences that allow the User to participate within the Story…after all, 50% of each conversation is UGC…
19 February 2010
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Talking to the Television Screen – Interactive Stories
We’ve been asked “why?”
As in, “why” did we develop and launch an interactive story engine for entertainment, advertising, ESL and beyond?
After producing one of the initial internet television series (with a Broadcast release), there was a frustration that we were putting linear/passive/lean-back Content into an interactive environment. All the transmedia efforts in the world couldn’t overcome the basic nature of linear video. It’s a lean-back kind of thing.
Moving into production on interactive video content was natural. And, after producing a range of Content for National and International Brands based on visual interactivity — something was still missing.
We wanted (as Users) to engage and interact WITH THE STORY itself. Engage with the characters. Within our suspension of disbelief, we want to believe the characters understand us on some personal level.
That was the impetus – the “why” — we built contentAI studios and the new interactive story engine. When we watch a video segment, we want to lean-forward and engage in a conversation and pick up more Story, i.e. participate in the Story, then, lean back and enjoy.
Now, you don’t have to incorporate video and old media story telling within our interactive platform — but, it’s a lot of fun when you do. New distribution tentacles such as WAVE are ideal for building new, interactive experiences that allow the User to participate within the Story…after all, 50% of each conversation is UGC…
19 February 2010